Social media is a powerful tool and can be a company’s best friend or worst enemy if not used correctly.
Social media is the key to opening up many successful marketing strategies for businesses today. Companies who are not already household names, and those that are, can surely benefit from social media as a platform to create brand awareness.
Social media can be utilised to increase a company’s online presence and to create traffic to the company’s web page.
There are many other benefits to companies using social media tools. For example, companies can sustain or improve their reputation by communicating directly with their customers. Or, improve the customers’ experience of their products and services by offering after sales service on social media.
Using social media is also a good way to source out what customers think of your brand, attract new customers to your brand and build stronger relationships with existing customers.
Social media allows companies to reach millions of people around the world, but also target specific groups, often in particular locations, at the same time.
Social media is cost effective way for a company to communicate with customers and market its products. Currently, many forms of social media are completely free.
It’s also instant, and allows a business can communicate with its customers on a personal level.
However, this has its downside as well. Posting incorrect information on social media, for example, could result in a backlash of negative reviews for your brand.
Companies new to social media also need to familiarise themselves with the legislation surrounding social media and copyright issues. So it may be best to enlist a professional.
Companies should be aware of these risks and also have contingency plans in place. In my personal opinion I think companies are not wasting their time with social media profiles as it keeps them that much closer to their customers.
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